The studio

We don’t fund companies. We start them.

We pick an idea, put $$ into it, and spend six months building it in the same room as the person who has to live with it afterwards. Then we get out of the way.

How it works

Six months, start to spin-out.

Most of what we sketch dies at step two. That is the point — killing an idea in a fortnight is cheaper than killing it in a year.

about 4 in 5 ideas stop at step two — good

1

The napkin

Forty-five minutes in a room. You draw the thing, we argue with it, nobody writes a deck.

Day one
2

Pressure test

Thirty customer conversations in three weeks. We try hard to kill it, and usually we manage.

Weeks 1–3
3

Move in

A desk in the Nairobi workspace, $$ in the company, and the studio around you.

Month 1
4

Build the wedge

Our engineers and designers, your call on every decision. Real software, in front of real users.

Months 1–4
5

First paying customers

We lend you the network. Customers who actually pay, or we stop and say so out loud.

Months 4–6
6

Spin out

Residence ends, the company leaves with you. We keep a minority stake and our phone on.

Month 6

What we put in

Not advice. Actual people, doing actual work.

$$

Into the company at incorporation, for a minority stake. Not a loan, not a grant, not a prize.

No fee. No retainer.

Six months in residence

A desk in the Nairobi workspace and the whole studio within shouting distance of it.

Nairobi, in person.

Engineering & design

Builders and designers in house, on your problem — brand, product, and the thing that ships.

They ship, not consult.

Go to market

Our operator relationships, lent to you. Your first customers come off our phone, warm.

Warm, not cold.

The residence

One room, one long table, a wall you draw on.

Residence is in person, in Nairobi, because the useful conversations are the ones you overhear. Four teams share the long table. When something breaks, the person who can fix it is eleven steps away.

  • A desk from month one to month six, no charge.
  • Monday demos: everyone shows something that runs.
  • Friday teardown: we try to break what you built.

Fork Nairobi ’26

We also run a ninety-day residency for open-source builders.

Five builders at Makerspace Nairobi, with a stipend, the workshop, and ninety days to ship the thing you have been maintaining on stolen time. Applications open September 2026.

The deal

Written on one page, in plain words.

No option pool games, no advisory shares, no clause you need a lawyer to translate.

We put in

$$

Cash into the company at incorporation, plus six months of studio time.

We take

A minority stake

Enough to matter to us, small enough that the company is unambiguously yours.

You keep

Control

Every product decision, every hire, and the right to ignore us entirely.

It ends

At month six

Residence has a hard stop. We stay on the cap table and the end of the phone.

Think your idea survives step two?

Rolling intake. Send the drawing and we’ll tell you honestly.