Thesis

Boring industries. Angry customers.

We are not looking for a category that is about to be hot. We are looking for a job that thousands of people already do badly, expensively, on paper, every single day — and that somebody is already paying for.

The underlying bet

We take the 1% odds.

Odds measure consensus, not potential. Every defining company, market and breakthrough started as a crazy bet some lunatic made.

Low odds don’t mean low outcomes — they mean low competition.

Where we look

Where capital keeps walking past.

01

Open source

Maintainers doing serious work after hours because nobody will pay for the thing everybody depends on.

02

Regulated sectors

Legal, compliance, health, finance. Slow, unglamorous, and the reason half the portfolio lives there.

03

Overlooked markets

Places and founder archetypes that never fit the pattern, so the pattern-matchers never showed up.

We go looking for

  • Industries where the customer is already furious and paying anyway.
  • A wedge narrow enough to build inside six months and still be useful.
  • Regulation that works as a moat once you’re through it.
  • Founders who got burned by this exact problem in a previous job.
  • Businesses that can charge money in month four, not year four.
  • Problems that look the same in Nairobi, Lagos, Accra and Kampala.

We pass on

  • Marketplaces with no supply advantage.
  • “AI for X” where nobody can describe X.
  • Anything needing millions before customer one.
  • Founders who want a co-founder, not a company.
  • Copies of a US product with the currency swapped.
  • Ideas that need a behaviour change to work at all.

Convictions

What we believe.

The whole list. We disagree with parts of it roughly once a quarter and keep it anyway.

01

Build what others won’t

The queue for the obvious idea is long and expensive. The one nobody is standing in is neither.

02

Don’t chase trends

By the time a category is hot, the interesting part of it has already been priced in.

03

Conviction doesn’t need consensus

If four other funds already agree with you, you are not early. You are on time, which is late.

04

Capital has blind spots

It flows to the same cities, the same founder archetype, the same ideas everyone agrees are safe.

05

Don’t do pattern matching

The pattern describes what already worked. It is a poor description of what will.

06

Think in decades, not demo days

A ten-year fund life is an accounting decision. It is not how long a good company takes.

07

Fail on something that matters

If it was never going to change anything, succeeding at it wasn’t worth the years either.

08

Odds measure consensus, not potential

Every defining company started as a crazy bet some lunatic made against the numbers.

09

Small markets today, inevitable markets tomorrow

The question is never how big it is. It is what has to be true for it to become big.

10

Build the ecosystem, not just the companies

A single good company in a thin market stays a single good company.

11

The asymmetry is in underserved markets

Low odds don’t mean low outcomes. They mean low competition.

Currently hunting

Things we’d start tomorrow with the right person.

These are open briefs, not secrets. If one of them is the problem that has been annoying you for three years, we should talk.

Working capital

Suppliers who are profitable on paper and broke in practice, because everyone pays late.

Fintech

Cold chain

The distance between a harvest and a buyer, measured in the percentage that spoils.

Agritech

Clinic software

Small private clinics running on a paper diary and a WhatsApp group. There are thousands.

Health

Compliance plumbing

The filings every company must do, that every company still does by hand, badly.

Regtech

African genomics

Africa holds more human genetic variation than the rest of the world put together, and almost none of it sits in the reference data that drugs are designed against. A therapy validated on European genomes is a coin toss here. The science is not the hard part any more — the sequencing, the consent, and the ownership of what comes out of it are.

Biotech

The uncaptured record

Most of what actually happens here never lands in a dataset anyone can query — informal trade, real prices, how goods move, what clinics see. The global corpora are missing it, so every model built on them is confidently wrong about a billion people. Whoever captures it properly, and on terms the people in it would accept, owns the layer underneath everything else.

Data

What we mean by “a wedge”

The smallest thing you can build in six months that somebody will pay for on its own merits — not because of the roadmap behind it. If explaining the value needs the second slide, it isn’t a wedge yet.

Build what the probabilities say you can’t.

Rolling intake, no application form. A photo of the drawing is genuinely enough.